Everyday Beauty: Shiseido, Futamura, Iwatani, and LYB collaborate to create bio-based solutions for cosmetics packaging

Hong Kong – Sept. 1, 2025 – LyondellBasell (NYSE: LYB), a global leader in recycled polymers, has announced the joint development of a new bio-based film packaging solution in collaboration with Futamura Chemical, a leader in sustainable packaging manufacturing, Iwatani Corporation, a major Japanese trading company, and Shiseido, a renowned leader in the beauty industry with over 150 years of history. This innovative cosmetic film packaging series partially incorporates LYB bio-based polypropylene (PP) polymer, CirculenRenew, in the outer packaging film of select products in Shiseido's Clé de Peau Beauté line.

Everyday beauty

CirculenRenew, with measurable and certified C14 renewable content, is another cornerstone of LYB Circulen sustainable solutions product family. The CirculenRenew grades can be used as drop-in solutions without requiring any modification of existing processing equipment.

“At LYB, our purpose is creating solutions for everyday sustainable living. We take pride in cooperating with Shiseido, Futamura, and Iwatani on this initiative, supporting brand owners in achieving their environmental targets and helping to reduce product carbon footprints in the beauty industry,” said Allen Yu, senior vice president of LyondellBasell, Asia Pacific.

Shiseido aims to realize a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty by 2030, under its corporate mission BEAUTY INNOVATIONS FOR A BETTER WORLD.

Futamura Chemical is promoting the “SusFi®” brand of packaging films to help realize a more sustainable society. Recently, by collaborating with Shiseido and developing products using LYB CirculenRenew polymers, Futamura Chemical has expanded the “SusFi®" brand family and taken a new step towards the stable supply of these products and the realization of a more sustainable society.

Under its corporate philosophy of “Become a person needed by society, as those needed by society can prosper”, Iwatani is working towards the realization of a “carbon neutral society” by leveraging the strengths of each business division in the company. In its medium-term management plan, Iwatani has set a target of handling 100,000 tons of bioplastics by the fiscal year 2027. As part of this effort, it is working closely with LYB to expand the bio-PP resin market in Japan. A significant step toward this goal was achieved with the use of CirculenRenew by Futamura and Shiseido.

Circulen is a trademark owned and/or used by the LyondellBasell family of companies and is registered in the U.S. Patent and Trademark Office.

About Shiseido

Shiseido, under its corporate mission BEAUTY INNOVATIONS FOR A BETTER WORLD, aims to realize a sustainable world where everyone can enjoy happiness through the power of beauty by 2030. To this end, the company is committed to contributing to a diverse society where everyone is respected and can thrive, as well as to a rich global environment where beauty can be genuinely enjoyed. https://corp.shiseido.com/en/sustainability/

About LyondellBasell 

We are LyondellBasell – a leader in the global chemical industry creating solutions for everyday sustainable living. Through advanced technology and focused investments, we are enabling a circular and low carbon economy. Across all we do, we aim to unlock value for our customers, investors and society. As one of the world’s largest producers of polymers and a leader in polyolefin technologies, we develop, manufacture and market high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. For more information, please visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn.

About Futamura

Futamura Chemical is a company that supports people’s lives through the manufacturing and sales of cellulose products, plastic films, activated carbon, phenolic laminated sheets, carbohydrate products, and agricultural materials. We contribute to society as a “behind-the-scenes supporter” by providing “safe-to-use products” with “stable quality” and “consistent supply.” Our company considers environmental consciousness as a crucial pillar of our business activities. We actively promote sustainable initiatives, such as the introduction of biomass plastics, and strive to reduce environmental impact in our production activities. Moving forward, we will continue to promote the spread of products with low environmental impact and fulfill our corporate social responsibility. https://www.futamuragroup.com/en/

About Iwatani

Iwatani’s focus has been on Integrated Energy Business, encompassing LPG and portable gas cooking stoves, and Industrial Gases Business such as hydrogen, which we have handled since our founding. We have expanded its operations into peripheral fields, including Machinery, and Materials businesses. In plastic department, we provide a wide variety of resin materials and products including PET resin, various raw materials from commodity to engineering plastics, intermediate products such as films, sheets, and non-woven fabrics, and air conditioning panels. Rising an environmental awareness worldwide, we focus on circular products such as biomass PET resin, biomass PP/PE/PS resin, and highly recyclable aluminum catalyst PET resin which has low environmental impacts.