HONG KONG, November 18, 2008 – LyondellBasell Industries is pleased to announce the launch of Alastian, its no-frills online polyolefins business, in China, India and Vietnam.
“Our web-based channel offers an easy, convenient and reliable new way to buy high- quality PP and PE,” said Fulco van Geuns, Head of Alastian Asia. “LyondellBasell is one of the first suppliers to offer a completely online service in the region.”
Alastian customers have access to a broad range of prime polypropylene (PP), high density polyethylene (HDPE) and low density polyethylene grades (LDPE) at competitive prices, with trimmed-down service levels. Selected from among the LyondellBasell products most in demand, the resins are used in applications ranging from injection molding and packaging to textiles and blow molding.
For nearly five years, Alastian has been serving customers in Europe and Turkey, and is currently available to customers in Russia and the United States.
“We created Alastian for customers who require fast, easy-to-use and competitively-priced sources of quality polyolefins,” said Filip Van de Vliet, General Manager of Alastian. ”Experienced polyolefin customers who regularly order full container load quantities, are very familiar with the polyolefin products they use, and who rarely need technical advice, are invited to register with us, and experience the smarter way to buy polyolefins direct.”
According to Van de Vliet, “Alastian is indeed truly unique. It’s the first resource in the market that offers transparency in polyolefins pricing, while providing customers who do not need all of the extras with a real choice of service levels. Services such as technical support will be available for an additional cost. Customers who choose to buy products without added services can obtain lower prices.”
Registration is free and without obligations. Registered customers have access to real-time pricing and availability information. Order placement is completely secure, easy and fast. Order confirmation is real-time.
“Alastian customers receive cost savings with each transaction in the form of volume incentives and loyalty discounts,” he added.
In addition to China, India and Vietnam, Alastian will soon be available to other countries in Asia. Registration and order placement are offered exclusively online at www.alastian.com. The site is available in the Chinese and Vietnamese languages for customer convenience.
Alastian operates in parallel to LyondellBasell’s traditional polyolefins business, which continues to offer a comprehensive range of products and services. “We are proud that our company now is able to offer this complementary channel to market,” said Frank Kao, Divisional Vice President of Sales and Marketing for LyondellBasell in Asia.
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LyondellBasell Industries is one of the world’s largest polymers, petrochemicals and fuels companies. We are the global leader in polyolefins technology, production and marketing; a pioneer in propylene oxide and derivatives; and a significant producer of fuels and refined products, including biofuels. Through research and development, LyondellBasell develops innovative materials and technologies that deliver exceptional customer value and products that improve quality of life for people around the world. Headquartered in The Netherlands, LyondellBasell (www.lyondellbasell.com) is privately owned by Access Industries.
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